pre whitening swabs

Pre Whitening Swabs

We are happy to introduce PRE-WHITENING SWABS® in conjunction with your teeth whitening treatment.

PRE-WHITENING SWABS® are developed around sound scientific principles.

  • The Science of PRE-WHITENING Swabs

The Science of Foam

Typical beaching gels are too thick to penetrate rapidly into the tiny spaces around enamel rods. This is why so many people spend hours applying typical bleaching products and never achieving the results they really should. This very long contact time is also the major reason for tooth sensitivity that results from the procedure.

The formula used in PRE-WHITENING Swabs® is made of an extremely thin liquid that is thickened with air and foam.  As the foam collapses back into a thin liquid, it penetrates very rapidly into enamel for FAR FASTER results There is no need for trays or strips to hold the product in place. All that is needed is that you apply Power Swabs onto teeth for about one minute for each step.

Technology used in PRE-WHITENING SWABS® Step1 and Step 2.

FACT™ Technology: Laws of Mass Action Cleaning

Power Swabs FACT™ Technology is the first teeth whitening technology to utilize the Laws of Mass Action Cleaning (FACT™ Technology ).

FACT™ Technology applies all 8 factors to the problem of cleaning and whitening teeth. All factors must be at “equilibrium” in order to optimize the cleaning and whitening of any surface, be it teeth or be it clothing. In fact, just like laundry pre-treaters, the PRE WHITENING Swabs®  contain all eight classifications of ingredients, not just one or two found in other teeth bleaching systems.

This all-inclusive approach is the basis for FACT Technology™ and ultimately results in Sparkling Cleaned™ whiter teeth.

Blue Technology

Maximizes the brightening and whitening effects of PRE-WHITENING Swabs® In human anatomy, human eyes view what should be “absolute white” as being slightly yellow. Since blue is the complimentary color to yellow, the special blue tint helps teeth appear whiter and brighter.Our patented formulation also absorbs ultraviolet light while emitting a white light reflection.

Dr. Martin Giniger, World’s Foremost Teeth Whitening Expert

World’s Leading Teeth Whitening Authority Dr. Giniger

Dr. Giniger practices on Park Avenue in New York City, the aesthetic dentistry capital of the world. He graduated with highest honors from Fairleigh Dickinson University School of Dentistry in 1980, and completed a GP residency at Newark Beth Israel Medical Center.

Following his residency Dr. Giniger went on to earn a prestigious specialty certificate in Oral Medicine and Oral Pathology and a Ph.D. in Chemistry from the University of Connecticut School of Dental Medicine. He is considered to be the world’s leading authority in the formulation of over-the-counter dental products and teeth whitening preparations.

Research and Development

Dr. Giniger has 21 years of experience working for oral care companies and 25 years working as a dentist. He has a special interest in “rapid penetrating” and “effervescent foaming” oral care products and has published several manuscripts relating to this topic.

He has worked full time for many oral care and dental products companies. Of note, he has worked full time for Colgate-Palmolive Company, the world’s largest consumer oral care company. He has also worked, or consulted for Go Smile, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and many others. Over the years Dr. Giniger has helped to develop many new oral care and dental products for commercial sale and they have sold more than $10 billion dollars in aggregate for the companies he developed them for. He also currently performs contract clinical research for the world’s largest companies.


Dr. Giniger is the recipient of many awards and accolades including the prestigious NIH Physician-Scientist Award and many other scientific grants.  He was also the recipient of the Lester Burkett Award from the Academy of Oral Medicine for excellence in that sub-specialty of dentistry and has been awarded membership in the Omicron Kappa Upsilon National Dental Honor Society and fellowship in the the International College of Dentistry.

Moreover, Dr. Martin Giniger has been employed by the United States of America Federal Trade Commission to serve as lead expert witness in all oral care and dental related litigation, In this capacity, Dr. Giniger along with a team of Attorneys from the US Justice Department, won a landmark verdict in June, 2011 in the matter of the United States of America versus the North Carolina State Board of Dental Examiners.

Academic Positions / Author / Media Exposure

Dr. Giniger’s academic positions have included Professor of Physiology at the Louisiana State University School of Medicine, Assistant Professor of Oral Medicine at the Louisiana State University School of Dental Medicine, Director of the Medical Blood Chemistry Laboratory at Louisiana State University School of Dental Medicine, Clinical Scholar at the University of Connecticut, Director of the Division of Diagnostic Sciences at the University of Medicine and Dentistry of New Jersey and Director of the Department of Community Services at UMDNJ-New Jersey Dental School.

Dr. Giniger has authored numerous articles and is frequently interviewed by dental journals and consumer magazines; has appeared numerous times on the covers of several widely-read dental journals in the USA and has appear as a guest commentator on many local television news stations.




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